Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

Healthcare executive in Grand Rapids. Partner in multiple different companies. Looking to expand my investment portfolio. Most interested in a silent or advisory role.

$0 to $100,000

United States > Michigan

38 year old female in the Title industry. I’m looking for investment opportunities to provide financial independence and security. I want to diversify my portfolio. I would like to be a silent partner or partner to learn more on investing.

$1,000 to $40,000

United States > Michigan

With a background in healthcare field and working as a dentist in US Army I want to explore the investment opportunities as I gradually transition my life from the 'Army World' to 'Civilian World'. I would like to be a silent investor. I am from Michigan so I would prefer to invest in Michigan. My job does require me to move every couple of years so I am open to out of state opportunities as well.

$50,000 to $100,000

United States > Michigan

27 years old. Male. Bachelors in Finance. Institutional investment experience - have assisted in investing over $5 billion dollars on behalf of pensions and other investment institutions. Spent several years at investment companies with values in excess of $30 billion dollars - specialties include private equity, venture capital, private real estate, and private credit investments. Experienced in deep financial, fundamental, and technical analysis of investment opportunities. Have experience starting a business services company from scratch that has generated over $350k in annual revenue in the first 10 months of business. Prior institutional investor, no investment license currently active. Anticipated Involvement: Silent investor that requires frequent business updates.

$20,000 to $100,000

United States > Michigan

What can you expect from my involvement? As over a 20-year Information Technology professional working with multiple organizations in manufacturing, inventory and distribution capacities, as well as being a 5-year experienced entrepreneur myself in the transportation sector, I can lend my expertise and experiences towards any startup or fledgling business. Equitable funding is available for the right fit. If you have a legitimate business or business plan, I am interested in discussing how I can help. I have always come to believe that you get out of a business exactly what you put into it. It is this value of hard work that can reap rewards towards fulfilling your dreams, especially if you are passionate about it. I want to take the next step and engage with others in reaching these goals. New opportunities are abound, and I can share my experiences and financial gains towards these new prospects.

$0 to $500,000

United States > Michigan

Private equity consultant passionate about entrepreneurship. Would love to invest in the right company/entrepreneur.

$10,000 to $50,000

United States > Michigan

We are part of a Major Fund which provides investment loans for commercial real estate Projects that require between $100 million to $900 million (U.S. dollars) and are "shovel ready" for development. Requirements include: A current complete Business Plan with a five year Financial Pro Forma and bio on the Project Principal (loan signer). Terms include 15 years, low single digit interest, no prepayment penalty, and 1-2 year grace period. There is a legal fee to document and register the loan in the country of lending origin and there may be a bank fee to transfer the loan to your bank in your country. There are no other fees involved and no equity or collateral is required. If approved, the loan process takes 2-4 weeks to complete. 100% funding is provided.

$100,000,000 to $900,000,000

United States > Michigan

I'm a 31 year old married father who just recently moved to the Grand Rapids area, but have spent most of my life in the Midwest. I'm currently in a mid-level management position in the environmental services industry with responsibilities overseeing operations, environmental regulations, and P&L performance. I have an MBA from Indiana University with a focus on Analytics, Operations & Finance. I have a strong affinity for the Midwest and am looking to help small businesses in the local area grow. I'd be looking to provide assistance in market-analytics, financials, and operational improvement. I'd prefer to be in an advisory role but open to being a silent partner pending discussions. Individual investor.

$1,000 to $40,000