Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

I’m a sales and biz dev leader with 12 years of experience in the semiconductor industry, where I’ve worked with global OEMs and high-growth tech companies to bring new products to market and scale revenue. I've also spent 3 years in strategy consulting at McKinsey, helping clients solve growth, go-to-market, and operational challenges across tech and industrial sectors. I hold an MBA from the University of Chicago (Booth), and I’ve also spent time on the founder side - launching two companies, one of which was successfully acquired. Outside of operating roles, I’ve been an active real estate investor for more than seven years, focusing on long-term, cash-flowing assets. I grew up in Toronto and have since lived in Dallas, Chicago, and Philadelphia. Today, I’m based near Ann Arbor with my wife and our two young boys, ages 2 and 4. I enjoy connecting with entrepreneurs, supporting early-stage teams, and getting involved where I can add both strategic insight and hands-on help

$1,000 to $50,000

United States > Michigan

I am 51 years old and have invested in small companies starting at $600,000 in valuation and turning them into companies worth $17 million. I have owned insurance companies which also have grown from small entities to groups just under $20 million. I've sat on board of directors to small businesses helping them with behind the scenes help on the business side and the insurance side along with marketing. I am willing not only to help with dollars, but a willingness to help your business on the front lines!

$10,000 to $100,000

United States > Michigan

I moved here to Michigan about 6 years ago. I went to school for engineering at Oakland University. I have a bachelors and masters in engineering. I worked at Stellantis for 5 years. I now work in a finance role for an aluminum extrusion supplier. I've been active in the real estate market since moving here. I own long and short term rental properties in metro-Detroit. I own a company that offers short term rental property management as well as home remodeling services. I am a licensed realtor. I have many made many contacts throughout the real estate field. I'm open to a hands-on or silent role. It will depend on project, the available roles, and what value I can bring to the table. I'm available as an individual or as a small group of 3. I have two other business partners that are involved with my short term rental properties. They bring a great deal of experience.

$1,000 to $300,000

United States > Michigan

I am retired and have some money saved. My husband (a medical doctor) is still working.

$5,000 to $25,000

United States > Michigan

Our firm has successfull invested in small to medium cap manufacturing firms since 1982 and an International Trading Company for 15 years. We now operate two Private Equity Funds with $500 AUM. We also have a new Fund with US OPIC backing supporting investment in Sub- Sahara Africa and are interested in products or services applicable to that region that is economically sustanable and provides social improvements to the local population.

$2,500,000 to $250,000,000

United States > Michigan

As investors, we are seeking private or public REIT's, developers and operators for new construction projects. We have free and clear land suitable for various types of developments that we can contribute to the project. We have land available nationwide with market values of $5M to $20M for projects between $20M and $100M. Do you have a development project in need of land? Please contact me to discuss further.

$5,000,000 to $50,000,000

United States > Michigan

I'm a real estate agent and investor. I'm honest and straightforward. I'm interested in investing into things that are ethical and easy to understand. I will give you what you need quickly if you were also quick and honest as well! I'm individual and silent investor (exception is real estate and software engineering)

$5,000 to $20,000

United States > Michigan

Looking to invest and/or have an active role in a Michigan cannabis company. I am 45 years old, married with adult-age children living in northern Oakland county. I am a results-driven leader with over 25 years of experience in the military and Fortune 100 space. My experience is in developing, monitoring, and managing large-scale sales and operational teams. Offering an array of experience in strategic vision implementation, business/financial acumen, talent acquisition and development, performance analysis, campaign management, marketing/advertising, and problem fixer. Proven ability to multi-task and yield results in high-intensity, dynamic environments while driving growth and focusing on customer service excellence. I hold an MBA from Walsh College and love the plant.

$50,000 to $150,000