Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

Family man. Work in Robot tech. Masters degree. Some/little investment experience. Somewhat hands on, like to learn new processes, or silent. Individual investor.

$1,000 to $100,000

United States > Michigan

Healthcare executive in Grand Rapids. Partner in multiple different companies. Looking to expand my investment portfolio. Most interested in a silent or advisory role.

$0 to $100,000

United States > Michigan

I'm a college educated insurance professional looking for alternative investment opportunities to the stock market. I'd like my involvement to be strictly silent. I work with a lot of business owners so I have firm grasp on start up costs, ROI, etc.

$10,000 to $200,000

United States > Michigan

I was born in Idaho, but raised in Montana on a cattle ranch. While I was in college, the family ranch was sold and I moved toward a career in business. After business graduate school, I worked 10 years in Corporate America for a Fortune 500 Company involved in acquisitions and supervision of companies once acquired. Working closely with the owners of the acquired companies that had built their businesses from start-up sparked the desire to start my own company. For the next 25 years three businesses were started, developed and sold to larger companies or investment groups. The last few years have been spent in using financial contacts, assets available and the experience gained to help fund or invest in other promising companies, operations or projects. EDUCATION Washington University - St. Louis, Missouri - MBA degree BYU - Provo, Utah - Degree in Accounting

$1,000,000 to $99,000,000

United States > Michigan

38 year old female in the Title industry. I’m looking for investment opportunities to provide financial independence and security. I want to diversify my portfolio. I would like to be a silent partner or partner to learn more on investing.

$1,000 to $40,000

United States > Michigan

Recently retired police officer, currently working as management in the private sector security. Interested in any possible investment but have my eye on anything in the cannabis industry.

$1 to $100,000

United States > Michigan

I am 52, married and live in Oxford, Mi. I am a business consultant and invest in small startup company’s. I am currently involved in an environmental service-based startup (hands-on & advisory role) based in Holland, Mi which will service the surrounding county’s. I can offer business advice, business set up and business financial needs. My experience and expertise is in service type related businesses. I recently sold my mobile maintenance company to a National Maintenance Provider. The company provides mobile maintenance and inspection services to the transportation industry. I started the company and grew it to nearly 50 service trucks and serviced multiple states. I am an Individual investor and available for a hands-on, advisory role. I am motivated, high-energy, easy to work with and eager to invest and assist in service-based startups.

$5,000 to $300,000

United States > Michigan

We are part of a Major Fund which provides investment loans for commercial real estate Projects that require between $100 million to $900 million (U.S. dollars) and are "shovel ready" for development. Requirements include: A current complete Business Plan with a five year Financial Pro Forma and bio on the Project Principal (loan signer). Terms include 15 years, low single digit interest, no prepayment penalty, and 1-2 year grace period. There is a legal fee to document and register the loan in the country of lending origin and there may be a bank fee to transfer the loan to your bank in your country. There are no other fees involved and no equity or collateral is required. If approved, the loan process takes 2-4 weeks to complete. 100% funding is provided.

$100,000,000 to $900,000,000